Black Friday jewelry deals 2021: Watches, necklaces, rings and more

Looking for more holiday deals? we visited Internet Week Guide To see the best sales for shopping before and during Black Friday.

With Black Friday fast approaching, it’s time to think about holiday gifts—and jewelry should be high on your list. While these seasonal discounts offer deals on anything and everything, you can save some big cash this year on jewelry, especially on items that are traditionally pricey like watches, diamond earrings, and even engagement or wedding rings.

So, if you’re thinking of asking the question, want a stylish bracelet for your mom or are in the market for the perfect holiday “for me, love me” gift for yourself, these 8 jewelry brands offer some serious savings with below Friday shopping deals black .

wonderful land

Feel good about your diamonds when you purchase jewelry from Brillant Earth. The brand is proud to offer blockchain-enabled diamonds at scale, which means that the origins and ownership of each diamond is traceable, promoting conflict-free diamond sourcing.

From bestselling engagement rings to gifts under $250 to luxury jewelry, shoppers can find any kind of conflict-free diamond gift they’re looking for at Brillant Earth. The brand kicks off holiday deals this week where buyers get a surprise gift with a purchase under $1,000. Big spenders are rewarded with an additional special free gift on purchases over $1,000 through November 29: a pair of diamond earrings.

For those looking to splurge and get those free diamond studs as a reward, consider this diamond tennis bracelet – the perfect anniversary gift. For a more affordable stocking stuffer, this Silver Diamond Bar bracelet features a diamond or gemstone accent and costs just $150.


Aurate gold is 100% fully recycled, diamonds are sourced sustainably and pearls are ethically harvested on family-run farms. And through November 30, shoppers can take 25% off all the brand’s sustainable jewelry using the code “CNNBF” at checkout.

Aurate states that all of her jewelry is “born, raised, and designed in New York City,” and they’re more affordable because they don’t import and everything is custom made. We love the New York-inspired sparkle and glitz, like the Diamond Brooklyn Bridge Ring, which costs $292.50, down from $390, and the elegant geometric lines of Aurate’s Icon gold earrings, which cost $180, down from $240.


For Brooklyn-made jewelry with the conscious Catbird store, which has all kinds of bridal and engagement jewelry, plus plenty of gift and jewelry options under $200. In fact, if you’re looking to pair jewelry with another gift item like a candle, you’re in luck. The brand is offering a 15% discount sitewide (select exceptions apply, but candles are included) from November 26 at 9:00 a.m. ET to November 29 at 11:59 p.m. ET — online and at retail locations.

The sale includes wedding and engagement jewelry, classic and bestselling stacking rings, and the gorgeous scented candles we mentioned above. Budget shoppers can buy the Threadbare Basic ring in rose gold for just $37.40, down from $44, or the deluxe petite diamond ring for $125.80, down from $148.

For fancier gifts, consider a genuine black, gray, and champagne diamond wedding, engagement, or anniversary ring. Pair it with the Radiant Being Worthy of Love Candle ($32.30, down from $38) for that very special person in your life.

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Thinking of a suggestion? You can get 10% off sitewide at Verlas when you purchase a single item on Black Friday, November 26, and Cyber ​​Monday, November 29. Currently trending are Halo engagement rings, which are rings with a circle of raised stones surrounding a larger stone. For something classic with a modern twist, consider the signature Marquise Halo ring, which you can customize by diamond size, metal type, band size, and engraving.

If you’d rather shop for other kinds of sparkling gifts, Verlas is offering 10% off one item, 20% off two items or 30% off three items on Black Friday and Internet Monday. This Signature Diamond Alphabet necklace is a beautiful gift, and if you pair it with two other gift items, you can get it for 30% less, from $408 to $285.60.


Why not buy something gold this festive season? Mejuri has committed to ensuring that your gold can be traced. And from November 24 through November 29, everything is 20% off with a minimum spend of $150, so it’s the perfect time to splurge on gold — or any other jewelry.

These 14 karat yellow gold X Twisted hoops will cost $156, down from $195, thanks to Mejuri’s Black Friday/Cyber ​​Monday sale. We also love the simplicity of the single diamond bracelet in 14k yellow gold, which is $180 down from $225 while on sale.

Don’t forget the men in your life this holiday season. Gorgeous accessories like the titanium cuff bracelet are on sale for $180 instead of $225. And Mejuri will also wrap all your gifts before sending them out.

Bob’s Bar

For fine jewelry and all kinds of other fun holiday gifts, BaubleBar is offering 30% off sitewide with code “BB30” through November 30 in honor of Black Friday and Internet Monday. And you can get the brand’s custom Gold Ball Pisa bracelets for just $10 on November 25 while supplies last—they’re the perfect affordable stocking stuffer. There will also be other surprise jewelry deals.

Thanks to a sitewide 30% BaubleBar deal, you can score personalized gifts like lettering phone cases (from $72 to $50.40) or personalized blankets (from $78 to $54.60).

If you are in the market for any Christmas-themed gifts, they will also be included in the sale. Ugly Christmas Sweater Earrings (down from $48 to $33.60) are perfect for that fun-loving friend who doesn’t take life – or the holidays – too seriously. But if you prefer something a little more subtle, the Alpha 18K Gold Single Earring is a personal mix of matching style anyone would love (less than $24 to $16.80 for a single earring). BaubleBar also has NFL gift and jewelry products for the sports fan in your life.


Swarovksi’s Black Friday and Cyber ​​Monday deals are popular for their crystal décor until December 1. With the sale, shoppers can take 25% and 50% off select styles of jewelry and watches. Some of the best 50% off offers are available on select watch styles within the Crystalline Chic and Glam lines, where the sundials and watch backs are filled with hundreds of tiny Swarovski crystals.

For a more masculine look, the brand is also offering 50% off select watches within its Octea line, which feature features like faceted crystal bezels and sunlit dials.

Some of the more trendy jewelry items are stackable cuffs or rings, while glassware is the perfect gift for the more traditional person in your life. If your favorite dad, husband, or son has a taste for crystal, consider one of these special gifts for him, such as a crystal comic book shape or a ballpoint pen.

James Allen

James Allen has some of the best bridal jewelry out there. It is also possible to purchase things like engagement rings online as the brand offers shoppers the latest virtual jewelry technology, such as a virtual ring scale and an interactive online ring design studio. Shoppers can also design their own earrings, pendants and wedding rings on the website.

The brand is offering a 25% discount in honor of Black Friday and Cyber ​​Monday, but it does not include diamonds, gemstones, designer sets, and pre-designed diamond pendants and pendants.

If you are not in the bridal jewelry market, the brand still has some beautiful jewelry on sale that are suitable for everyday wear and other special occasions. The 14k yellow gold opal birthstone necklace dropped from $310 to $232 during the sale, and the 14k yellow gold pineapple necklace dropped from $220 to $165. For a pearly splurge, the gem-set diamond bangle and 18k yellow gold-plated bangle bracelet are dropped to $1,297 from $1,730.


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